Custom Domain Overview

// How can you Benefit from a Custom Domain?

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Why Keep Your Publications on a Custom Domain?

Custom Domain is a tool for raising brand awareness as well as boosting views, customer trust, and SEO.

Available in FlippingBook Online, Custom Domain allows you to customize URLs under your own domain name while storing them with FlippingBook. If you work hard on creating and supporting your brand, then custom links are what your publications need. Instead of online.flippingbook.com/view/864544 , your link will look like this: catalogs.your-brand.org/view/782964 , where ‘catalogs’ can be anything you want.

// With Custom Domain, each publication will clearly embody your brand.

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online.flippingbook.com/view/864544 Unbranded link

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catalogs. your-brand.org /view/782964 Branded link

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Brand Awareness

Trustworthy links Your customers recognize your brand as soon as they see the branded URL, so they know that

it’s safe to click on. Identifiable content No matter where your customers find your

A link on a Custom Domain can help you boost brand awareness.

publications – be it in search or on social media – they instantly recognize your brand. Higher click-through rates Branded links are proved to increase CTR by up to 34%: customers are more likely to click on links that include brand names.

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Brand Integrity

Strong branding Along with your logo, favicon, and design, the branded URL turns your publications into brand ambassadors. Label-free content You can create publications without any mention of FlippingBook at all – even links become part of your brand. Better control Custom Domain gives you full control over your content, since your link has no connection to FlippingBook.

With Custom Domain, your publications will be a perfect reflection of your brand.

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Publication views and customer trust are correlated, and Custom Domain can help you with both. Increase in Views and Trust

Trust equals Views Since customers think that branded links are more trustworthy than unbranded ones, your publication gets more views. Views equal Trust When a publication gets more views, it is ranked higher in search results, which makes it more trustworthy.

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Views More publication views mean better indexing. Tip: link your ads to the publication for it to be ranked higher. Clicks When looking for your catalogs, your clients are more likely to click on a branded link than on an unbranded one. Link building Google will index your publication as a separate website, so linking back to your main site will boost its SEO. SERM Branded links help improve and control the search engine reputation management (SERM) of your brand.

SEO Boost

created by FlippingBook Your publications are hosted on flippingbook.com and designed with SEO in mind, so they are indexed fast and ranked high in search results. And Custom Domain is a way to give your SEO rates yet another boost.

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Want a Custom Domain? Think of a domain name similar to catalogs.your-brand.org and contact us to set it up.

flippingbook.com

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